According to the Portuguese Association of Publishers and Booksellers (APEL), between April and June this year, 3,277,957 books were sold, 9.8% more than in the same period last year.

These sales figures translated into a financial return of more than 47 million euros, up 11.1% compared to the second quarter of 2024, according to data provided to APEL by Gfk, an independent entity that audits and counts book sales throughout the year.

These increases were recorded despite the average price of books rising by 1.2% to €14.55.

As for points of sale, 70.7% of books sold in the second quarter were sold by bookshops, while 29.3% were sold by hypermarkets. This is also reflected in sales figures, as 79.1% of total book market revenue was shared by bookshops and 20.9% by hypermarkets.

By category, the most sought-after genre was children's and young adult literature, with the highest number of units sold - 38.5% of the total - at an average price of £11.58, contributing 30.7% to the total financial revenue, below the revenue from fiction and non-fiction sales.

In second place in terms of units sold is fiction, with a 32.9% market share, at an average price of €16.82 per book, accounting for 38% of total sales.

Non-fiction books represent 25% of units sold in this period, at an average price of €17.59, and account for 30.3% of total sales.

The least representative genre - campaigns and exclusives - contributed 3.6% in terms of number of units sold and 1.1% of the final value, with the average price of these publications being around €4.28.