What do I pack? How do I get from the airport to my hotel? Will my phone work? And how much is this going to cost me?

These are the questions that rattle around in the minds of first-time travellers. And they’re more common than one might think. In an age where travel has become more accessible through flexible work, affordable flights, and social inspiration, there’s still a surprisingly large group of adults in their 30s, 40s, and beyond who have never crossed a border.

Jetpac, a premium travel eSIM brand designed for modern explorers, wants to change that—with a summer campaign built around empowering these so-called “travel virgins.” And it’s doing so with a mix of bold personality and practical innovation.

Starting with confidence

Jetpac’s message to first-time travellers is clear: your first international trip doesn’t have to be overwhelming. It can be smooth, smart, and even enjoyable—if you’ve got the right tools.

Their product is simple: one eSIM that works in over 200 destinations, including 5G coverage in more than 50 countries. No physical SIM card swaps. No confusing store visits. No roaming bill shocks. You scan a QR code, install the eSIM, and you’re online. It’s especially useful for those flying into unfamiliar airports, where finding a local SIM card often involves language barriers, long queues, and unclear pricing.

Jetpac also allows users to share their data with other devices, making it ideal for couples, families, or digital-first travellers with multiple gadgets. It’s a tech solution designed to disappear into the background, letting users focus on the journey, not the logistics.

The Travel Perks You Didn’t Know You Needed—Until Now

Jetpac doesn’t just keep you connected—it keeps you in control. Alongside high-speed data, Jetpac’s app now includes Jetpac Voice, a feature that lets you make direct calls to local mobiles and landlines in over 50 countries—no Wi-Fi, no WhatsApp, no fuss. Whether you're booking a cab, confirming your hotel, or calling a restaurant, it’s as simple as tapping “call” in the app. For first-time travellers, this kind of no-hassle communication can be a real game-changer.

Jetpac has also bundled in extras many travellers don’t even realise they’ll need—until they do. With SmartDelay, users get access to airport lounges during flight delays. For those unfamiliar with long-haul transfers or overnight waits, that quiet corner and cup of coffee can turn stress into ease.

And for those looking for a touch of comfort, Jetpac’s fast track and airport lounge passes are available at over 40% off. It’s part of the brand’s “luxe-lite” model—offering small luxuries that make a big impact, without the premium price tag.

A campaign with real people in mind

The heart of Jetpac’s campaign is not about selling tech—it’s about making people feel more capable. It speaks directly to the everyday individual who has put off international travel because it felt too complicated or too expensive.

The campaign isn’t focused on frequent flyers or influencers. It’s about the people who are finally ready to take that leap—and the company that wants to help them do it without stress.

Rated 4.7 on Trustpilot, Jetpac has already earned the trust of travellers who value simplicity, speed, and savings. But this summer, the brand is reaching beyond just those taking their very first trip. Because travel is full of “firsts”—your first solo journey, your first long-haul flight, your first trip with a partner, or your first time travelling as a parent.

Whether it’s your first trip ever, or your first time doing something new while travelling, Jetpac is built to support those milestone moments—again and again.

For Portugal and beyond

Portugal has seen a steady rise in outbound travel over the past five years, with more residents booking international trips across Europe, North America, and Asia. For those taking their first holiday beyond the Schengen zone, Jetpac’s eSIM coverage and airport perks provide a lightweight, digital-friendly companion.

Whether departing from Lisbon, Porto, or Faro, first-time travellers now have a tool that makes the entire process easier. From take-off to touchdown—and everything in between.

Jetpac isn’t just a solution for seasoned jetsetters. It’s for the ones still figuring it out. The ones hesitating over the “book now” button. The ones finally ready to see the world.

And as Jetpac puts it: your first time should feel effortless—and unforgettable.